The Power of Empathy in Social Media
Aug 06, 2011 by JD Rucker
“Going viral” isn’t as hard as most believe. The first and easiest step is to appeal to the empathic nature of people and social media in general. Chris Menning at Buzzfeed gives us a very straight-forward overview of how and why empathizing is the key to going viral, whether for marketing or simply to gain exposure.



