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We keep our blog separate from our primary site because we believe that there’s a place for company information and place for expressing thoughts and opinions. Click on the link above to visit our blog or check out any of the posts below…

Brilliance in Marketing: Abercrombie & Fitch vs The Situation

Whether it was intended as such or simply a bi-product that the company had over its association with the Jersey Shore star, Abercrombie & Fitch scored major marketing points with consumers and the media when it declared it was attempting to pay Michael “The Situation” Sorrentino to NOT wear their clothes on air.

The Power of Empathy in Social Media

Trying to take advantage of trends or memes on the internet is often the biggest mistake that brands can make when they dive into social media as a marketing or engagement platform. They see a funny lolcat or attack to the wrong Twitter hashtag, mess around with the content a little, and think they’ve created viral gold.

Reactions to Mobile Advertising by Age Group

File it under, “Duh”, but the older people are, the less likely they are to look at mobile advertising when it’s presented to them. Even kids aged 13-17 are only look at the ads 68% of the time with the majority of them claiming to “sometimes look at it.”

Reddit’s Gift of the Day: Video Views to a Random Clarinet-Playing Child

Reddit has been known to do some pretty amazing things when it comes to helping people. The list of these is definitely something that needs to be researched to do it justice, but take our word for it – Reddit might troll with the best of them, but they also bring great kindness to the world as a community.

23-35: The Social Media Sweet Spot

A recent study by Pew and GOOD has brought about some pretty interesting statistics regarding social networks. More importantly, it sheds a light on the people behind the industry – not the companies but the users themselves.

Facebook Sales (Comic)

While it may be obvious to many how Facebook is making its money through advertising and social gaming, we still sometimes don’t realize it’s our data that they truly covet. Advertisers are wanting to hyper-target on the internet now and Facebook has the data to make it happen. If an advertiser wants to advertise to 25-35 year old males near Minneapolis who enjoy playing frisbee, Facebook knows better than any other company how to target them. Google is getting there. They have more data on everything other than personal…

Twitter Fail: “Limitless” Marketing was Racist, Clueless

It’s a little ironic that a movie about a man who is able to use 100% of his brain is being marketed by people who are apparently using 0%. Such is the case for the movie “Limitless” which decided it was a good idea to use a popular yet racist Twitter hashtag in an attempt to be clever in their marketing. The results were not clever. Simply put, when using social media as a marketing tool, remember the Hipocratic Oath. The most oft-quoted portion of the oath is “primum non nocere”: First, do no harm. Whoever is…

Facebook Marketing Myths

There are certainly things about Facebook that are not appealing to businesses. It can be time-consuming, may require money to make it work better, and doing it wrong can yield disastrous results. Those are the bad things. Some of the other things that businesses consider bad aren’t really that bad at all. In fact, there are clear examples where some of the Facebook marketing myths that pervade society are exactly opposite of the truth. This graphic by SmileSpread takes some of these assertions by the horns and proceeds to show examples…

The United States of Facebook

Two things are certain about Facebook and the United States. Both are big and getting bigger and both are considered the leaders in their own realms. The similarities are striking – size and leadership only scratch the surface. This graphic takes it a step further and looks at 7 other examples of the parallels between the two super-powers of different…

History of Social Networking

Understanding the past can help us know what the future holds. In social media, this sort of knowledge is extremely important because it is in a constant state of change. What worked before doesn’t work now but may work again in the future. That’s the nature of social media. To truly look back, you have to look WAY back. Social media didn’t start with Facebook. It didn’t start with MySpace. The concept of social media has been with us for decades. The only different is that now we have the tools to make it more…

Social Media Demographics: By The Numbers

Understanding who is using social media and why they’re using it is the key to being successful with it from a business perspective. While we may be able to identify our own goals and formulate a strategy without the information, having it definitely helps. This graphic by our friends at Flowtown illustrates where the people are and where we can expect them to go in the future. Facebook marketing is important, but it isn’t everything. Either pull out a magnifying glass or click the image to enlarge. Flowtown – Social Media…

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