It’s a catchphrase that has been used by most in the Internet marketing industry. Whether you’re talking about social media marketing, search engine optimization, or lead conversion, the idea that “Content is King” rings out as a mantra amongst most who are trying to drive traffic, links, leads, or all three to any given website. [...]

There’s only one thing I hate about white papers. Wikipedia defines them as:
“…an authoritative report or guide that often addresses issues and how to solve them. White papers are used to educate readers and help people make decisions. They are often used in politics and business, and technical subjects. In commercial use, [...]

2010 appears to be the year of Hasai! We have officially sold our firm and future services to TK Carsites, an automotive marketing firm and former client who saw the Web 2.0 goodness we brought to the table.
Otherwise, nothing changes. Everyone is still on board and plans to stay on board forever. Our current clients [...]

Just about every social media marketing firm in the world includes Facebook as one of the primary tools that companies large and small should use in promoting their brand, websites, products, and services. With about a trillion users joining daily and more time spent on Facebook than with family, it only makes sense.
It’s the buzz.
It’s [...]

One of the most important aspects of having a complete Internet marketing strategy is controlling your reputation online. As consumers get more savvy and turn to user reviews as a portion of their buying decision, making certain that the good ones can be found and the bad ones are hidden can be the difference between [...]

For those in the social media marketing world, one of the best sources for driving traffic to a site is Digg. The Digg front page can generate tens, even hundreds of thousands of visitors in a day or two, plus can drive hundreds (sometimes thousands) of inbound links to the page.
The problem with Digg and [...]

Let’s make something absolutely clear from the beginning. This is not a suggestion that businesses who are not involved with social networks should blindly rush in. As you will learn, the clock is ticking and it is important for businesses both local and global to get involved and make an impact through social networks.
With that [...]

Here is an excellent interview from ReadWriteWeb with Mark Jeffrey, current CTO for Mahalo with loads of experience in startups. Starting a new Internet company in today’s ever-volatile world can be harrowing, but as long as you remember the meteoric rises and falls during the first big boom before the bubble burst, you should be [...]

With the increased popularity of social media sites like Facebook, Twitter, YouTube, and Digg, it seems that “gurus” are popping up left and right. They are appearing at every level from Twitter spammers claiming to get your message in front of 2.5 million people for a few hundred dollars all the way to Corporate Master [...]