StumbleUpon Gets a New Redesign and Adds Channels for Brands

StumbleUpon Gets a New Redesign and Adds Channels for Brands

If you have not visited Stumbleupon in a while, you may be surprised at its newest redesign, making the site visually enhanced from changing category links to images, increasing image thumbnails on  profiles (not to mention completely redoing the profile layout) and adding channel pages for celebrities, publications and brands now have authorization to create accounts on the site. Stumbleupon has even gone so far to change its logo, yes that is right, gone are the blue, white and green design and replacing the well-known circle is an orange...

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Social Media Can Be A Minefield in Healthcare

Social Media Can Be A Minefield in Healthcare

When my friend Matthew Katz asked me if I would be willing to speak at a heathcare-focused conference about social media, I accepted without hesitation. But as time grew closer, I felt a bit nervous. Healthcare, with all its privacy issues and the malpractice minefield, is a totally different animal in a lot of ways, not least of all in social media. The conference was the Annual Meeting of ASTRO – American Society for Radiation Oncology – and held in my old stomping grounds of South Florida. On my panel would be Matt, to discuss...

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Brilliance in Marketing: Abercrombie & Fitch vs The Situation

Brilliance in Marketing: Abercrombie & Fitch vs The Situation

Whether it was intended as such or simply a bi-product that the company had over its association with the Jersey Shore star, Abercrombie & Fitch scored major marketing points with consumers and the media when it declared it was attempting to pay Michael “The Situation” Sorrentino to NOT wear their clothes on air. It’s made national news on the internet and television. Even if the offer is 7-digits, it’s been better publicity than any marketing campaign could ever get. Twitter and Facebook have been blowing up about it for...

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