Social Media Can Be A Minefield in Healthcare

Posted by Amy Vernon on Nov 28, 2011 in Featured, Social Media, Speaking engagements | 80 comments

When my friend Matthew Katz asked me if I would be willing to speak at a heathcare-focused conference about social media, I accepted without hesitation. But as time grew closer, I felt a bit nervous. Healthcare, with all its privacy issues and the malpractice minefield, is a totally different animal in a lot of ways, not least of all in social media. The conference was the Annual Meeting of ASTRO – American Society for Radiation Oncology – and held in my old stomping grounds of South Florida. On my panel would be Matt, to discuss...