Anatomy of the Perfect Banner Ad
Banner ads have been a part of the internet for nearly as long as there’s been an internet. It’s the way that businesses can get their messages out. Perhaps more importantly, websites are able to use them to support their sites. Without banner ads, many of today’s free resources would be non-existent or require purchase or subscriptions. What makes up a good one? What makes them atrocious? These questions are tackled by our friends at BuySellAds as they look at what works and what doesn’t work. Click to...
read moreReactions to Mobile Advertising by Age Group
File it under, “Duh”, but the older people are, the less likely they are to look at mobile advertising when it’s presented to them. Even kids aged 13-17 are only look at the ads 68% of the time with the majority of them claiming to “sometimes look at it.” On the surface, this may seem like a criticism against the effectiveness of mobile advertising. On the contrary, it’s an extremely encouraging study that BuySellAds did. The numbers may be much lower than those in other mediums, but don’t forget...
read more23-35: The Social Media Sweet Spot
A recent study by Pew and GOOD has brought about some pretty interesting statistics regarding social networks. More importantly, it sheds a light on the people behind the industry – not the companies but the users themselves. This section of the graphic focuses on the age and sex of the users. Click it to see the whole...
read moreFacebook Sales (Comic)
While it may be obvious to many how Facebook is making its money through advertising and social gaming, we still sometimes don’t realize it’s our data that they truly covet. Advertisers are wanting to hyper-target on the internet now and Facebook has the data to make it happen. If an advertiser wants to advertise to 25-35 year old males near Minneapolis who enjoy playing frisbee, Facebook knows better than any other company how to target them. Google is getting there. They have more data on everything other than personal...
read moreFacebook Marketing Myths
There are certainly things about Facebook that are not appealing to businesses. It can be time-consuming, may require money to make it work better, and doing it wrong can yield disastrous results. Those are the bad things. Some of the other things that businesses consider bad aren’t really that bad at all. In fact, there are clear examples where some of the Facebook marketing myths that pervade society are exactly opposite of the truth. This graphic by SmileSpread takes some of these assertions by the horns and proceeds to show examples...
read moreThe United States of Facebook
Two things are certain about Facebook and the United States. Both are big and getting bigger and both are considered the leaders in their own realms. The similarities are striking – size and leadership only scratch the surface. This graphic takes it a step further and looks at 7 other examples of the parallels between the two super-powers of different...
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