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Content is King, but…

Content is King, but…

It’s a catchphrase that has been used by most in the Internet marketing industry. Whether you’re talking about social media marketing, search engine optimization, or lead conversion, the idea that “Content is King” rings out as a mantra amongst most who are trying to drive traffic, links, leads, or all three to any given website. [...]

Case Study: Automotive Search Engine Reputation Management

Case Study: Automotive Search Engine Reputation Management

One of the most important aspects of having a complete Internet marketing strategy is controlling your reputation online. As consumers get more savvy and turn to user reviews as a portion of their buying decision, making certain that the good ones can be found and the bad ones are hidden can be the difference between [...]

Social Media Strategy at its Finest

Social Media Strategy at its Finest

With the increased popularity of social media sites like Facebook, Twitter, YouTube, and Digg, it seems that “gurus” are popping up left and right. They are appearing at every level from Twitter spammers claiming to get your message in front of 2.5 million people for a few hundred dollars all the way to Corporate Master [...]