Educate, Engage, and Inspire Students with Video Using YouTube
Many debates have occurred online regarding Social Media within Education, since its presence has become strongly desired within our daily lives, focusing conversations on integrating Social Media within the classroom as a subject, but what about using Social Media for Education? YouTube has taken the initiative to just that, creating the ability for the Education system to utilize its site to better educate globally by redefining the way we learn through visualization. YouTube has created YouTube for Schools, a controlled environment that...
read moreStumbleUpon Gets a New Redesign and Adds Channels for Brands
If you have not visited Stumbleupon in a while, you may be surprised at its newest redesign, making the site visually enhanced from changing category links to images, increasing image thumbnails on profiles (not to mention completely redoing the profile layout) and adding channel pages for celebrities, publications and brands now have authorization to create accounts on the site. Stumbleupon has even gone so far to change its logo, yes that is right, gone are the blue, white and green design and replacing the well-known circle is an orange...
read moreSocial Media Can Be A Minefield in Healthcare
When my friend Matthew Katz asked me if I would be willing to speak at a heathcare-focused conference about social media, I accepted without hesitation. But as time grew closer, I felt a bit nervous. Healthcare, with all its privacy issues and the malpractice minefield, is a totally different animal in a lot of ways, not least of all in social media. The conference was the Annual Meeting of ASTRO – American Society for Radiation Oncology – and held in my old stomping grounds of South Florida. On my panel would be Matt, to discuss...
read moreAnatomy of the Perfect Banner Ad
Banner ads have been a part of the internet for nearly as long as there’s been an internet. It’s the way that businesses can get their messages out. Perhaps more importantly, websites are able to use them to support their sites. Without banner ads, many of today’s free resources would be non-existent or require purchase or subscriptions. What makes up a good one? What makes them atrocious? These questions are tackled by our friends at BuySellAds as they look at what works and what doesn’t work. Click to...
read moreBrilliance in Marketing: Abercrombie & Fitch vs The Situation
Whether it was intended as such or simply a bi-product that the company had over its association with the Jersey Shore star, Abercrombie & Fitch scored major marketing points with consumers and the media when it declared it was attempting to pay Michael “The Situation” Sorrentino to NOT wear their clothes on air. It’s made national news on the internet and television. Even if the offer is 7-digits, it’s been better publicity than any marketing campaign could ever get. Twitter and Facebook have been blowing up about it for...
read moreThe Power of Empathy in Social Media
Trying to take advantage of trends or memes on the internet is often the biggest mistake that brands can make when they dive into social media as a marketing or engagement platform. They see a funny lolcat or attack to the wrong Twitter hashtag, mess around with the content a little, and think they’ve created viral gold. In most cases, they end up embarrassing their company or making people mad for the attempt. There are ways to do it. “Going viral” isn’t as hard as most believe. The first and easiest step is to appeal...
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