It’s a catchphrase that has been used by most in the Internet marketing industry. Whether you’re talking about social media marketing, search engine optimization, or lead conversion, the idea that “Content is King” rings out as a mantra amongst most who are trying to drive traffic, links, leads, or all three to any given website. [...]

There’s only one thing I hate about white papers. Wikipedia defines them as:
“…an authoritative report or guide that often addresses issues and how to solve them. White papers are used to educate readers and help people make decisions. They are often used in politics and business, and technical subjects. In commercial use, [...]

Just about every social media marketing firm in the world includes Facebook as one of the primary tools that companies large and small should use in promoting their brand, websites, products, and services. With about a trillion users joining daily and more time spent on Facebook than with family, it only makes sense.
It’s the buzz.
It’s [...]

In 2009, LinkedIn saw tremendous growth in both user-base and importance. There are numerous blog posts, statistics, and trends pointing to the idea that having a strong LinkedIn account is important for professionals and businesses in a competitive job market.
While all this may or may not be true, we still haven’t seen a true marketing [...]

Let’s make something absolutely clear from the beginning. This is not a suggestion that businesses who are not involved with social networks should blindly rush in. As you will learn, the clock is ticking and it is important for businesses both local and global to get involved and make an impact through social networks.
With that [...]

With the increased popularity of social media sites like Facebook, Twitter, YouTube, and Digg, it seems that “gurus” are popping up left and right. They are appearing at every level from Twitter spammers claiming to get your message in front of 2.5 million people for a few hundred dollars all the way to Corporate Master [...]