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		<title>Still Looking for the Right LinkedIn Strategy? You&#8217;re Not Alone.</title>
		<link>http://hasai.com/blog/marketing/social-media/still-looking-for-the-right-linkedin-strategy-youre-not-alone/</link>
		<comments>http://hasai.com/blog/marketing/social-media/still-looking-for-the-right-linkedin-strategy-youre-not-alone/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 16:34:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://hasai.com/blog/?p=130</guid>
		<description><![CDATA[In 2009, LinkedIn saw tremendous growth in both user-base and importance. There are numerous blog posts, statistics, and trends pointing to the idea that having a strong LinkedIn account is important for professionals and businesses in a competitive job market.
While all this may or may not be true, we still haven&#8217;t seen a true marketing [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://hasai.com/blog/wp-content/uploads/2009/12/LinkedIn-Logo.jpg"><img class="size-full wp-image-131 alignright" title="LinkedIn Logo" src="http://hasai.com/blog/wp-content/uploads/2009/12/LinkedIn-Logo.jpg" alt="" width="256" height="256" /></a>In 2009, <a href="http://linkedin.com" target="_blank">LinkedIn</a> saw tremendous growth in both user-base and importance. There are numerous blog posts, statistics, and trends pointing to the idea that having a strong LinkedIn account is important for professionals and businesses in a competitive job market.</p>
<p>While all this may or may not be true, we still haven&#8217;t seen a true marketing strategy associated with LinkedIn. That&#8217;s not the purpose of the site and it leaves little room to do much more than make connections.  As the site continues to grow, we&#8217;ll explore more options, but our own use of the site has been relegated to picking up the occasional client who finds us there. Otherwise, it&#8217;s not a good marketing venue (unless you&#8217;re a marketing firm).</p>
<p>For those interested in the stats surrounding LinkedIn, here is a slideshare we found:</p>
<p><img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNjE3NTkyNjExNzEmcHQ9MTI2MTc1OTI2Njk1MyZwPTEwMTkxJmQ9c3NfZW1iZWQmZz*yJm89MmJmNjk4YzkwMTIwNGEzZDhkYmE5NTQ*ZDVmM2IxNTAmb2Y9MA==.gif" border="0" alt="" width="0" height="0" /></p>
<div id="__ss_1135019" style="width: 425px; text-align: left;">
<p><a style="font: 14px Helvetica,Arial,Sans-serif; display: block; margin: 12px 0 3px 0; text-decoration: underline;" title="LinkedIn Stats: www.LinkedSecrets.com/blog" href="http://www.slideshare.net/nkievman/linkedin-stats-by-linkedsecretscom">LinkedIn Stats: www.LinkedSecrets.com/blog</a></p>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration: underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration: underline;" href="http://www.slideshare.net/nkievman"> DemingHill, Inc.</a>.</div>
</div>
<p style="text-align: center;"><object style="margin: 0px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=atplanjun08-1221408601261364-9-090312004631-phpapp01&amp;stripped_title=linkedin-stats-by-linkedsecretscom" /><param name="allowfullscreen" value="true" /><embed style="margin: 0px;" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=atplanjun08-1221408601261364-9-090312004631-phpapp01&amp;stripped_title=linkedin-stats-by-linkedsecretscom" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Still not convinced? You&#8217;re not alone. Here&#8217;s a video for those (such as us) who are still skeptical about the importance of LinkedIn:</p>
<p><object id="ce_91503521" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://current.com/e/91503521/en_US" /><embed id="ce_91503521" type="application/x-shockwave-flash" width="400" height="300" src="http://current.com/e/91503521/en_US" allowscriptaccess="always" allowfullscreen="true" wmode="transparent"></embed></object></p>
<p>* * *</p>
<p>Read more about <a title="Social Media Strategy" href="http://hasai.com" target="_self">social media strategy</a> on Hasai.</p>
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		<title>Social Media Strategy at its Finest</title>
		<link>http://hasai.com/blog/featured-articles/social-media-strategy-at-its-finest/</link>
		<comments>http://hasai.com/blog/featured-articles/social-media-strategy-at-its-finest/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 08:12:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://hasai.com/blog/?p=24</guid>
		<description><![CDATA[With the increased popularity of social media sites like Facebook, Twitter, YouTube, and Digg, it seems that &#8220;gurus&#8221; are popping up left and right. They are appearing at every level from Twitter spammers claiming to get your message in front of 2.5 million people for a few hundred dollars all the way to Corporate Master [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://hasai.com/blog/wp-content/uploads/2009/07/The-Path-Through-Web-2.0.jpg"><img class="aligncenter size-large wp-image-46" title="The Path Through Web 2.0" src="http://hasai.com/blog/wp-content/uploads/2009/07/The-Path-Through-Web-2.0-1024x290.jpg" alt="The Path Through Web 2.0" width="1024" height="290" /></a>With the increased popularity of social media sites like Facebook, Twitter, YouTube, and Digg, it seems that &#8220;gurus&#8221; are popping up left and right. They are appearing at every level from Twitter spammers claiming to get your message in front of 2.5 million people for a few hundred dollars all the way to Corporate Master Marketers who sculpt pageviews out of thin social media air.</p>
<p>Over the last several months, we&#8217;ve worked with some, interviewed others, and came to the conclusion that there are some out there that are real. Some. The rest, probably 95 out of 100, know very little about how to truly design social media campaigns and manage a proper social media strategy.  This is a huge problem as several corporations and small businesses we have talked to lately are skeptical of anything relating to social media.</p>
<p>They tried it with this company or that company and they didn&#8217;t see the results.</p>
<p>Before we join the chorus of &#8220;we&#8217;re the best&#8221; that makes it seem like we&#8217;re just like everyone else, let me state something very clearly. Our results are predefined. Our methods are discussed openly and honestly. We do not collect a penny until AFTER the results are rendered.</p>
<p>Do I have your attention?</p>
<p>For the first year of existence, Hasai chose to stay hidden. Social media and its many components are sensitive topics. Companies do not necessarily want their customers or competitors knowing that they have hired a social media firm, so we decided to &#8220;not exist&#8221; except through referrals and word-of-mouth.  As the company expanded over the months, it became clear &#8211; there are ways to protect our clients without staying in the shadows.</p>
<p>Too many companies are popping up that offer the same thing that we offer. Then again, a Daewoo and a Bentley both drive down the street. They both have 4 wheels, doors, windows, and an engine.  The difference is that one does it right and one did it wrong.</p>
<p>Read through the site. We are carefully crafting what we can and cannot say in a way that will protect everyone involved while still offering the opportunity for companies to find us.</p>
<p>You&#8217;ve found us. You&#8217;re already ahead of your competition.</p>
<p>* * *</p>
<p>Read more about <a title="Social Media Strategy" href="http://hasai.com/blog" target="_self">Social Media Strategy</a>.</p>
]]></content:encoded>
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