There’s only one thing I hate about white papers. Wikipedia defines them as:

“…an authoritative report or guide that often addresses issues and how to solve them. White papers are used to educate readers and help people make decisions. They are often used in politics and business, and technical subjects. In commercial use, the term “white paper” has also come to refer to documents used by businesses as a marketing or sales tool.”

While we specialize in social media marketing, we often have a challenge in marketing our own products. That’s the only part I hate about White Papers: they’re geared towards being a marketing tool. Our preference is to educate and hope that people are willing to ask us for help with their social media needs when the time comes.

We are going to be offering a White Paper to Car Dealers to demonstrate how social media can have an impact on their business without spending a dime and in 30 minutes or less per day. Those interested, simply email me at jdrucker@hasai.com

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Learn more about Social Media Strategy on our blog.

While all this may or may not be true, we still haven’t seen a true marketing strategy associated with LinkedIn. That’s not the purpose of the site and it leaves little room to do much more than make connections.  As the site continues to grow, we’ll explore more options, but our own use of the site has been relegated to picking up the occasional client who finds us there. Otherwise, it’s not a good marketing venue (unless you’re a marketing firm).

For those interested in the stats surrounding LinkedIn, here is a slideshare we found:

Still not convinced? You’re not alone. Here’s a video for those (such as us) who are still skeptical about the importance of LinkedIn:

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Read more about social media strategy on Hasai.

Over the last several months, we’ve worked with some, interviewed others, and came to the conclusion that there are some out there that are real. Some. The rest, probably 95 out of 100, know very little about how to truly design social media campaigns and manage a proper social media strategy.  This is a huge problem as several corporations and small businesses we have talked to lately are skeptical of anything relating to social media.

They tried it with this company or that company and they didn’t see the results.

Before we join the chorus of “we’re the best” that makes it seem like we’re just like everyone else, let me state something very clearly. Our results are predefined. Our methods are discussed openly and honestly. We do not collect a penny until AFTER the results are rendered.

Do I have your attention?

For the first year of existence, Hasai chose to stay hidden. Social media and its many components are sensitive topics. Companies do not necessarily want their customers or competitors knowing that they have hired a social media firm, so we decided to “not exist” except through referrals and word-of-mouth.  As the company expanded over the months, it became clear – there are ways to protect our clients without staying in the shadows.

Too many companies are popping up that offer the same thing that we offer. Then again, a Daewoo and a Bentley both drive down the street. They both have 4 wheels, doors, windows, and an engine.  The difference is that one does it right and one did it wrong.

Read through the site. We are carefully crafting what we can and cannot say in a way that will protect everyone involved while still offering the opportunity for companies to find us.

You’ve found us. You’re already ahead of your competition.

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Read more about Social Media Strategy.