Just about every social media marketing firm in the world includes Facebook as one of the primary tools that companies large and small should use in promoting their brand, websites, products, and services. With about a trillion users joining daily and more time spent on Facebook than with family, it only makes sense.
It’s the buzz.
It’s [...]

For those in the social media marketing world, one of the best sources for driving traffic to a site is Digg. The Digg front page can generate tens, even hundreds of thousands of visitors in a day or two, plus can drive hundreds (sometimes thousands) of inbound links to the page.
The problem with Digg and [...]

StumbleUpon is responsible for the growth and exposure of tens of thousands of websites across the Internet that would not have otherwise been noticed. In many ways, the community is extremely quality-conscious and knows when to thumb things up or down.
Sharing and friendship, both strengths of the site/service, are also its biggest weaknesses. Many (including [...]

The debate has been raging since before Barack Obama or Ashton Kutcher had even heard of Twitter. Is it better to join the “race for size” on Twitter or is quality of engagement the goal? There are many easy answers to this question and a handful of tough answers. Let’s keep it easy [...]

Let’s make something absolutely clear from the beginning. This is not a suggestion that businesses who are not involved with social networks should blindly rush in. As you will learn, the clock is ticking and it is important for businesses both local and global to get involved and make an impact through social networks.
With that [...]

With the increased popularity of social media sites like Facebook, Twitter, YouTube, and Digg, it seems that “gurus” are popping up left and right. They are appearing at every level from Twitter spammers claiming to get your message in front of 2.5 million people for a few hundred dollars all the way to Corporate Master [...]