Facebook Sales (Comic)
While it may be obvious to many how Facebook is making its money through advertising and social gaming, we still sometimes don’t realize it’s our data that they truly covet. Advertisers are wanting to hyper-target on the internet now and Facebook has the data to make it happen. If an advertiser wants to advertise to 25-35 year old males near Minneapolis who enjoy playing frisbee, Facebook knows better than any other company how to target them. Google is getting there. They have more data on everything other than personal...
read moreFacebook Marketing Myths
There are certainly things about Facebook that are not appealing to businesses. It can be time-consuming, may require money to make it work better, and doing it wrong can yield disastrous results. Those are the bad things. Some of the other things that businesses consider bad aren’t really that bad at all. In fact, there are clear examples where some of the Facebook marketing myths that pervade society are exactly opposite of the truth. This graphic by SmileSpread takes some of these assertions by the horns and proceeds to show examples...
read moreThe United States of Facebook
Two things are certain about Facebook and the United States. Both are big and getting bigger and both are considered the leaders in their own realms. The similarities are striking – size and leadership only scratch the surface. This graphic takes it a step further and looks at 7 other examples of the parallels between the two super-powers of different...
read moreSocial Media Demographics: By The Numbers
Understanding who is using social media and why they’re using it is the key to being successful with it from a business perspective. While we may be able to identify our own goals and formulate a strategy without the information, having it definitely helps. This graphic by our friends at Flowtown illustrates where the people are and where we can expect them to go in the future. Facebook marketing is important, but it isn’t everything. Either pull out a magnifying glass or click the image to enlarge. Flowtown – Social Media...
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