Hasai | Facebook Marketing | Social Media Strategy » Facebook http://hasai.com/blog Hasai is a social media marketing firm in Southern California that specializes in driving traffic, enhancing engagement, and helping businesses to connect with their customers. Fri, 16 Dec 2011 20:33:33 +0000 en hourly 1 http://wordpress.org/?v=3.3 Facebook Sales (Comic) http://hasai.com/blog/facebook-sales-comic/ http://hasai.com/blog/facebook-sales-comic/#comments Tue, 26 Jul 2011 17:05:23 +0000 JD Rucker http://hasai.com/blog/?p=108 Facebook Dollar Signs

While it may be obvious to many how Facebook is making its money through advertising and social gaming, we still sometimes don’t realize it’s our data that they truly covet. Advertisers are wanting to hyper-target on the internet now and Facebook has the data to make it happen.

If an advertiser wants to advertise to 25-35 year old males near Minneapolis who enjoy playing frisbee, Facebook knows better than any other company how to target them. Google is getting there. They have more data on everything other than personal preferences and that will change once Google+ picks up enough steam, but for now Facebook is the best gig in town for true hyper-targeting. Here’s a comic that puts it all into perspective.

”How
Via: Soshable

]]> http://hasai.com/blog/facebook-sales-comic/feed/ 8 Facebook Marketing Myths http://hasai.com/blog/facebook-marketing-myths/ http://hasai.com/blog/facebook-marketing-myths/#comments Tue, 05 Apr 2011 07:23:27 +0000 JD Rucker http://hasai.com/blog/?p=82 Myths Busted

There are certainly things about Facebook that are not appealing to businesses. It can be time-consuming, may require money to make it work better, and doing it wrong can yield disastrous results. Those are the bad things.

Some of the other things that businesses consider bad aren’t really that bad at all. In fact, there are clear examples where some of the Facebook marketing myths that pervade society are exactly opposite of the truth.

This graphic by SmileSpread takes some of these assertions by the horns and proceeds to show examples of how they are simply not true. Enjoy.

Facebook Marketing Myths

]]> http://hasai.com/blog/facebook-marketing-myths/feed/ 43 The United States of Facebook http://hasai.com/blog/the-united-states-of-facebook/ http://hasai.com/blog/the-united-states-of-facebook/#comments Tue, 15 Feb 2011 22:42:24 +0000 JD Rucker http://hasai.com/blog/?p=74

Two things are certain about Facebook and the United States. Both are big and getting bigger and both are considered the leaders in their own realms. The similarities are striking – size and leadership only scratch the surface.

This graphic takes it a step further and looks at 7 other examples of the parallels between the two super-powers of different domains.

The United States of Facebook

]]> http://hasai.com/blog/the-united-states-of-facebook/feed/ 21 Social Media Demographics: By The Numbers http://hasai.com/blog/social-media-demographics-by-the-numbers/ http://hasai.com/blog/social-media-demographics-by-the-numbers/#comments Sun, 30 Jan 2011 05:22:35 +0000 JD Rucker http://hasai.com/blog/?p=31

Understanding who is using social media and why they’re using it is the key to being successful with it from a business perspective. While we may be able to identify our own goals and formulate a strategy without the information, having it definitely helps.

This graphic by our friends at Flowtown illustrates where the people are and where we can expect them to go in the future. Facebook marketing is important, but it isn’t everything.

Either pull out a magnifying glass or click the image to enlarge.

Social Media Demographics: Who’s Using Which Sites?
Flowtown – Social Media Marketing Application

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