If you have not visited Stumbleupon in a while, you may be surprised at its newest redesign, making the site visually enhanced from changing category links to images, increasing image thumbnails on  profiles (not to mention completely redoing the profile layout) and adding channel pages for celebrities, publications and brands now have authorization to create accounts on the site.

Stumbleupon has even gone so far to change its logo, yes that is right, gone are the blue, white and green design and replacing the well-known circle is an orange circle with SU in white letters. Not exactly, what Stumblers are use to, but is a better representation of the brand as well as modernizing the site says CEO of Stumbleupon, Garrett Camp:

“We realized we weren’t conveying the experience well enough through our visual appearance. The power of our technology is remarkable, but now we’re finally doing justice to that with a modern, slick front-end. Finally, our front-end is as good as our back-end.” (via Gigaom)

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Profiles look completely different and now enable you to choose under the new “Your Likes” feature what you want to see when visiting your profile from “showing all”, “show photos only”, “show videos only”, “show additions” to “show by interests only”. The entire profile looks cleaner and fresher with a more humanized feel and look.

What are StumbleUpon Channels?

This is probably the most exciting change to StumbleUpon due to its previous lack of abilities for businesses, since users had to create accounts with names. As many Social Networking sites enable brands now to create a page on behalf of their business, it seems changing the look and adding features to StumbleUpon is the right move. Channel pages will also serve a purpose for publications and celebrities that use StumbleUpon, but arguably will be most beneficial for companies to have the ability to become a part of the Stumbling community, since it is the #1 traffic-driving website. This means a huge shift in opportunity to discover and share content that will aid in Brand Marketing and deliver phenomenal page view impressions.

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With that said, brands should be aware that StumbleUpon enjoys a variety of content from an array of domains. This means that creating a “channel” and subbing only your link repeatedly will not be much of a benefit to your business, instead discovering content that is relevant to your industry and mixing it up with your content is your best bet for success.

The unveiling of the new look is rolling out as we speak and is now beginning to show at the top of accounts to “check out the new Stumbleupon”.  Keep in mind that this latest redesign is web based only for now, so mobile goers will have to wait to view it from their hand-held devices. It will also be interesting to see how the new logo will catch on within its community and in amongst the cyberculture, since many have SU buttons to share, clearly they will need to be updated as well.

This is definitely a bold move on Stumbleupon’s behalf, and we are looking forward to what is in store for the future of this amazing site.

Do you like StumbleUpon’s New Features and logo?

Read more Social Media News on the Hasai Blog.

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Erin Ryan is a Social Media Specialist, Social Media Promotional Director and writer. She has a keen understanding of Social Media and frequently stays up-to-date within the Industry. Erin Ryan has the know how for B2B, B2C and personal Social Media to assist in making it successful.

She can be found on a variety of social networks and enjoys sharing quality information and knowledge that will help aid you in finding your own genuine success. Connect with Erin on Twitter!