Twitter Fail: “Limitless” Marketing was Racist, Clueless

Posted by JD Rucker on Jul 24, 2011 in Featured, Social Media, Tips, Twitter | 53 comments

It’s a little ironic that a movie about a man who is able to use 100% of his brain is being marketed by people who are apparently using 0%. Such is the case for the movie “Limitless” which decided it was a good idea to use a popular yet racist Twitter hashtag in an attempt to be clever in their marketing. The results were not clever. Simply put, when using social media as a marketing tool, remember the Hipocratic Oath. The most oft-quoted portion of the oath is “primum non nocere”: First, do no harm. Whoever is...