The debate has been raging since before Barack Obama or Ashton Kutcher had even heard of Twitter. Is it better to join the “race for size” on Twitter or is quality of engagement the goal? There are many easy answers to this question and a handful of tough answers. Let’s keep it easy [...]

Let’s make something absolutely clear from the beginning. This is not a suggestion that businesses who are not involved with social networks should blindly rush in. As you will learn, the clock is ticking and it is important for businesses both local and global to get involved and make an impact through social networks.
With that [...]

With the increased popularity of social media sites like Facebook, Twitter, YouTube, and Digg, it seems that “gurus” are popping up left and right. They are appearing at every level from Twitter spammers claiming to get your message in front of 2.5 million people for a few hundred dollars all the way to Corporate Master [...]