Anatomy of the Perfect Banner Ad
Banner ads have been a part of the internet for nearly as long as there’s been an internet. It’s the way that businesses can get their messages out. Perhaps more importantly, websites are able to use them to support their sites. Without banner ads, many of today’s free resources would be non-existent or require purchase or subscriptions. What makes up a good one? What makes them atrocious? These questions are tackled by our friends at BuySellAds as they look at what works and what doesn’t work. Click to...
read moreBrilliance in Marketing: Abercrombie & Fitch vs The Situation
Whether it was intended as such or simply a bi-product that the company had over its association with the Jersey Shore star, Abercrombie & Fitch scored major marketing points with consumers and the media when it declared it was attempting to pay Michael “The Situation” Sorrentino to NOT wear their clothes on air. It’s made national news on the internet and television. Even if the offer is 7-digits, it’s been better publicity than any marketing campaign could ever get. Twitter and Facebook have been blowing up about it for...
read moreThe Power of Empathy in Social Media
Trying to take advantage of trends or memes on the internet is often the biggest mistake that brands can make when they dive into social media as a marketing or engagement platform. They see a funny lolcat or attack to the wrong Twitter hashtag, mess around with the content a little, and think they’ve created viral gold. In most cases, they end up embarrassing their company or making people mad for the attempt. There are ways to do it. “Going viral” isn’t as hard as most believe. The first and easiest step is to appeal...
read moreTwitter Fail: “Limitless” Marketing was Racist, Clueless
It’s a little ironic that a movie about a man who is able to use 100% of his brain is being marketed by people who are apparently using 0%. Such is the case for the movie “Limitless” which decided it was a good idea to use a popular yet racist Twitter hashtag in an attempt to be clever in their marketing. The results were not clever. Simply put, when using social media as a marketing tool, remember the Hipocratic Oath. The most oft-quoted portion of the oath is “primum non nocere”: First, do no harm. Whoever is...
read more20 Most Popular Passwords
One of the biggest concerns in social media is a lack of password security. People often make assumptions such as “nobody will try to hack me” or “I’ll make it so simple they won’t even think of it.” These are, of course, huge mistakes, particularly in a world where hackers can create automatic login-attempt scripts to find careless people and break into their accounts. Often, social media is the gateway to more important information. Identities are often lost directly as a result of poor security through...
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