Automotive Social Media White Paper Coming

There’s only one thing I hate about white papers. Wikipedia defines them as:

“…an authoritative report or guide that often addresses issues and how to solve them. White papers are used to educate readers and help people make decisions. They are often used in politics and business, and technical subjects. In commercial use, the term “white paper” has also come to refer to documents used by businesses as a marketing or sales tool.”

While we specialize in social media marketing, we often have a challenge in marketing our own products. That’s the only part I hate about White Papers: they’re geared towards being a marketing tool. Our preference is to educate and hope that people are willing to ask us for help with their social media needs when the time comes.

We are going to be offering a White Paper to Car Dealers to demonstrate how social media can have an impact on their business without spending a dime and in 30 minutes or less per day. Those interested, simply email me at jdrucker@hasai.com

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