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Social Signals Promotions
What Are "Social Signals"?
People share images, videos, and links on Facebook. They Tweet the latest news or simple updates of what they're doing right now. They click on the Google "+1" buttons to show that they like something they find on the internet.
They "pin" pictures to Pinterest. They post about them on Tumblr. They upvote stories on Reddit, give a thumbs up for content on StumbleUpon, or bookmark a link on Delicious.
These and hundreds of other social media sites encompass what is today being called "social signals". Every like, retweet, +1, thumbs up, repin, or bookmark is documented to comprise the social media popularity surrounding a piece of content.
Why Are Social Signals Important?
Many of the components of online marketing are converging on a single set of indicators to help determine quality. Google and Bing, for example, are both looking towards social signals as major parts of their algorithmic ranking systems. The more high-quality social signals a page has, the better it can rank in the search engines.
Review sites and other sites that judge the quality of a business or publication look to social signals to help them better understand the placement of services, products, content, and businesses as a whole.
Even the social media sites themselves are driven by their own internal systems. The more that a piece of content is liked and shared, the more it will be exposed. This isn't just a basic statement of "eyeballs on content." Facebook, Google, Twitter, and many other social networks look towards their internal ranking systems to decide what it currently trending on their sites. In other words, getting shared often isn't just about reaching the friends of those doing the sharing. These social networks expose popular content outside of the standard circles of influence. This is how content is made to "go viral."
How Hasai Increases Your Social Signal Exposure
There are dozens of services available that allow you to "buy" social signals. Retweets for sale. Facebook likes for sale. LinkedIn shares for sale. These services are all bogus.
Google, Facebook, Bing, and just about every other service that looks towards social signals is able to recognize the difference between quality and quantity. In many ways it is definitely a numbers game, but when the numbers are artificially generated, those looking at the social signals can tell.
Hasai believes in generating organic social signals through a combination of our network and the use of "power users" on each social media site. Our network is huge. It has been growing since 2007 and we add to it constantly. By forming strong relationships with real people, we are able to expose our clients' content to high-quality networks that engage in ways that sheer bulk buys cannot do.
Our ever-growing list of "power users" gives us the diversity necessary to achieve mass social signal exposure. With several profiles that have Klout scores in the 60s, 70s, and 80s, each individual share is given credible votes of confidence that cannot be duplicated in the social media industry.
At Hasai, it's about quality, not quantity. By getting the right people to share the content, the bulk numbers follow as a result.
Boosted Social Signals for General Content
For most businesses, much of the content that gets posted to their websites or blog gets minimal social signal exposure. Whether you're getting hundreds, dozens, or even no social interaction with your content, Hasai is able to boost your numbers organically. If the quality of the content is there, we'll get it exposed to the right people.
This can be very effective from a search perspective in particular. Google and Bing are now giving a tremendous amount of weight to how they allow social signals to determine search rankings, so getting an extra 10 Facebook likes here or 30 Retweets there can often be the difference between being on page 2 and being #1 for a particular search term.
In the example to the right, you'll see a screenshot from a piece of content we promoted for a car dealer. In general, car dealers have a challenging time getting social interactions to their content. The social signals we generated on this page were enough to drive a good amount of local traffic, but more importantly it helped to get them ranked for the term "Cincinnati Ford Super Duty" and other associated terms despite not being in Cincinnati themselves.
For years there was an advanced search engine optimization strategy called "link-baiting" that was intended to generate links to a page of a website based upon high-quality and often gimmicky content. While it's still a valid strategy today. it has been replaced in many ways with social signal promotions as a more effective method for not only improving rankings but also increasing traffic and social media exposure.
Viral Exposure for Strong Content
There is nothing more tragic in the world of content marketing than to have an incredible piece of content go unseen because it was never given the opportunity to "go viral." At Hasai, we believe that strong content should be given every opportunity to get mass exposure. Otherwise, what's the point of creating it?
The example above was a post in Mashable, an extremely popular publication that gets a ton of social signals to every piece of content. In this case, they got more than they were used to... by a longshot. Over 8,000 Facebook shares and over 5,000 Retweets helped this particular piece of content to truly go viral even by Mashable standards.
Going viral doesn't always mean reaching millions of people. It can often be better for a business to reach the right people, which many refer to as the target audience. In the example to the right, this particular piece of content did very well on Facebook, Google+, and Twitter, but it was in its performance on LinkedIn that the real value was found.
This particular software company is going after human resource managers and business owners in general, making LinkedIn an ideal place to get viral action.
Hasai has the ability to generate viral content, but our social signals promotions service is designed to help the content that you are creating or that you've already created and give it the exposure it deserves.
If you are ready to take your content marketing up a notch (or two, or ten), Hasai is ready to help. Not all content is appropriate for this service - it has to be of real value to your target audience and be presented in a way that is conducive to sharing. If the content is high-quality, let Hasai get the eyeballs and social signals that Google, Facebook, Bing, and your audience craves.